About: Petrona Joseph

Petrona Jacqueline Joseph featured on Breakfast Television is a tri-lingual Linguistics Graduate, operating as a Public Relations Consultant in Montreal and New York.

Having worked with brands like BMW, Aston Martin, Jaguar and Range Rover, she was the first Black Woman to ever work for the prestigious Bentley Motors brand in Montreal. However, it was her passion for writing and oration that opened numerous doors for her, namely as Vice President of Marketing for Montreal Caribbean Fashion Week, Honorary Delegate in the Film Festival Views of the World, Ambassador for BMW Canada, and working with numerous Fashion Designers. She is also one of the few Black Women to work alongside the Mega Shopping Destination Premium Outlets Montreal, where she created countless Marketing Campaigns, proving her strength in the Fashion Industry.

In 2016, while approached by Breakfast Television, she took the risk and purchased air-time from the power-house Rogers Communications, which made television more accessible to local Montreal Designers. With hard work and infused passion, her fashion segment was the number one in online views on the Breakfast Television platform, a success that continues to follow her today.