The Gentleman’s Repertoire & its support of Movember Canada

February 18th, 2016 at the Richmond in Montreal was all gilter and dazzle as The Gentlemen’s Repertoire threw their launch party in support of Movember support of Movember Canada .

Produced by Memorables, a local Montreal high-end event production company, the event was a huge success. Attracting the likes of local celebrities, and of course raising donations for Movember.

Seen here with co-founder of The Gentleman’s Repertoire Serge Jean Lavoilette (second right) is local celebrity: Herby Moreau (first left)



“A new men’s show captures the zeitgeist of a renewed focus on the contemporary man’s lifestyle.


Held for the first time in Montreal, L’Art De Vivre Au Masculin/ Gentleman’s Repertoire is a new and unique men’s ‘salon’ bringing excitement, style and chic to Montreal men. In short, this salon is the new authority on men’s lifestyle.

Mark your calendars NOW for April 15, 16th and 17th and make sure you head down to Les Entrepôts Dominion in the trendy south-west borough of Montreal, for the ultimate Montreal men’s show.

“We wanted to create the perfect place for the Renaissance man, a modern man who is looking for style and substance via the best information, products and services that cater to and upgrade his daily lifestyle,” –

Co-founder and Artistic Director Serge Jean Laviolette.

“Our guy appreciates the finer things in life, like a custom made shirt, bespoke suits, handcrafted shoes, the best in grooming products and places, gastronomy, the finest beers and spirits and more. Our ‘guy’ is youthful and takes care of himself, he’s into fitness, actively exercises and he ‘eats clean.’ He also loves his car and his technology.

Visitors will be surprised to find the most unique vendors catering to Montreal men and also discover a fun and exciting atmosphere for the curious and trendy guy including a series of interesting speakers and conferences, beer tastings, spirits and food, along with unique events and a spectacular art gallery showcasing some of Montreal’s best artists. In short, a 3-day show for men and the women in their lives.
And since this is all about men, we’re happy to be partners with the MOVEMBER FOUNDATION, the leading global organization committed to raising money for men’s health and part of our proceeds will be donated to their programs in Quebec”. – The Gentleman’s Repertoire

For information on booth pricing, hi-res images, or to request an interview (English or French) with Co-Founder & Artistic Director, Serge Jean Laviolette, please contact:

Media Contact:
Anny Kazanjian
Managing Partner
AnnyK Communications


Marie-Sophie Reix
pésidente chez Mémorables

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